Curb Pricing — v2 proposal (your picks)
Curb.

Pricing v2 — built from your picks

18 Jul 2026 · Stand stays $10 · the rest take the raised floor · everything you liked is kept. Confirm at the bottom and this locks.

The proposed set

PlanWeb /mowasiOS = web × 1.3AppsTeamShopsStorage
Stand$10 (kept — your call)$10$10 × 1.3 → $12.99any 1 of 4115GB
Corner$29$19$29 × 1.3 → $37.99all 45150GB
Block ⭐$59$39$59 × 1.3 → $76.99all 4251100GB
Strip$99$69$99 × 1.3 → $128.99all 4503400GB

AUD, GST-inc. The iOS markup applies to the NEW web price (not the old one — $19 no longer exists). Rounded to App-Store price points; Apple's cut is 15% once the Small Business Program is enrolled, so +30% stays margin-positive. Stand = 1 team member — solo tier by design (add a 2nd person → Corner), matching the $1-intro's 1-user rule.

Everything you liked — unchanged

  • $1 × 3 months intro stays the front door — solo, 1 user, entry resources, card required, auto-rolls to the chosen plan (signup pre-selects Corner, your form pick).
  • Annual pay-10-get-12 on all 4 plans.
  • Add-ons as-is: storage +$5/50GB · +$10/100GB · +$30/400GB · SMS $15/100 segments · extra shop +$10 · API pack $10/+10k.
  • Stand's 1-app-for-$10 kept exactly — the cheap on-ramp you like, and it makes Corner's "all 4 for $29" look like the obvious upgrade.
  • Founding cohort 6-months-free · no refunds on intro or annual · no free tier.

What the change is worth

CustomersOld set /moThis set /moLift
50$1,510$2,210+46%
250$7,550$11,050+46%
500$15,100$22,100+46%

Assumes a 20/30/40/10 mix across Stand/Corner/Block/Strip. Same customers, ~half again more revenue — and $29 all-4-apps is still visibly half the cost of a Localo + Buffer + Deputy stack. Margins rise to ~82–93%. Cutting later is easy; raising later isn't.

Say "lock it" and I'll…

  • Write this as the new locked sheet in the vault (old set archived below the ⛔ line).
  • Prep your Stripe sandbox click-list with these exact prices (products, lookup keys, $1×3 intro schedule, annual keys).
  • Queue the pricing-page + signup copy sweep ($19→$29, $39→$59, $69→$99 — Stand untouched) as a session prompt.
  • Hand the iOS lane its IAP price points ($12.99 / $37.99 / $76.99 / $128.99) + SBP enrolment step.

Or tell me any single number to nudge — everything else stands.